The Aurora was born as a halo car to refresh the image of the Oldsmobile brand. Then in a head-scratcher of a move that only fellow marketers found clever, it was launched without any Oldsmobile label on the outside. The Aurora is probably the most refined and sophisticated car GM made in the 1990s (and what we think would have made a nice upmarket complement to Saturn), but it was misunderstood and mismarketed, and thus not nearly as well-known as it should have been. Oldsmobile hardly helped things by rolling out a cost-cut Aurora that was utterly anonymous—just before axing the brand completely.