Oldsmobile Aurora Oldsmobile needed a flagship model in the 1990s as competition from the Japanese brands joined the Germans to bulk up the luxury market. The company understood that Japanese luxury brands were gaining traction based on reliability and durability. The all-new Aurora arrived in 1994, and to define it as a break from the previous Oldsmobile cars, it had no obvious Oldsmobile badging but did feature a new emblem based on the old-school "rocket" emblem. Oldsmobile was ill-fated, but the Aurora was a great car.
It was luxurious, technologically advanced, the ride was great, and the handling well balanced, despite being front-wheel drive and having a Cadillac Northstar based V8 under the hood. The 4.0-liter V8 engine used was renowned for its refinement, and the Aurora scored extra points for its structural rigidity. Despite being a unibody construction, GM had to use a truck frame crusher to test rigidity as the Aurora broke the original testing machine.