Post by Marc on Sept 21, 2005 10:51:02 GMT -6
According to the below article in the Detroit News, Chinese auto maker Chery cannot use its own name in
the US Market because GM thinks that "Chery" is too
similar to "Chevy".......................................................
Chinese car maker Chery will market under different name in U.S.
DETROIT -- Chinese automaker Chery Automobile Co. won't market its vehicles under the Chery name in the United States because of legal threats from General Motors Corp., a spokeswoman said Tuesday.
GM has said that the Chery name sounds too much like Chevy, which is short for GM's Chevrolet brand. New York-based Visionary Vehicles, which will market Chery in the United States, said it has decided it's not worth the money to fight GM.
"They're bigger than we are and they have more lawyers than we do," Visionary Vehicles spokeswoman Wendi Tush said. "It's all about keeping value to the consumer."
Tush added that the company is considering five or six other names and hopes to announce one soon.
Five Chery models are expected to arrive in the U.S. market in the summer of 2007, Tush said. Visionary Vehicles has projected it can sell 250,000 in the first year. The company plans to open 250 dealerships around the country.
www.detnews.com/2005/autosinsider/0509/21/chry-321454.htm
the US Market because GM thinks that "Chery" is too
similar to "Chevy".......................................................
Chinese car maker Chery will market under different name in U.S.
DETROIT -- Chinese automaker Chery Automobile Co. won't market its vehicles under the Chery name in the United States because of legal threats from General Motors Corp., a spokeswoman said Tuesday.
GM has said that the Chery name sounds too much like Chevy, which is short for GM's Chevrolet brand. New York-based Visionary Vehicles, which will market Chery in the United States, said it has decided it's not worth the money to fight GM.
"They're bigger than we are and they have more lawyers than we do," Visionary Vehicles spokeswoman Wendi Tush said. "It's all about keeping value to the consumer."
Tush added that the company is considering five or six other names and hopes to announce one soon.
Five Chery models are expected to arrive in the U.S. market in the summer of 2007, Tush said. Visionary Vehicles has projected it can sell 250,000 in the first year. The company plans to open 250 dealerships around the country.
www.detnews.com/2005/autosinsider/0509/21/chry-321454.htm
